Adnovate

WE Fashion will use our Store Information Manager and POS Distributor modules to optimise their POS distribution

In order to further improve the distribution of Point-of-Sale items to their European stores WE Fashion have contracted Adnovate to supply their Store Information Manager and POS Distributor modules as part of their marketing operations platform. Together these two modules will enable WE Fashion to quickly and efficiently supply each store with exactly the right POS items.

The store characteristics such as number of POS carriers, dimensions, communication languages, etc. are stored and maintained in the Store Information Manager. After entering the distribution parameters for one or more new items, the POS Distributor computes exactly the number of each item to be sent to each store.

This new way of working will replace the time-consuming task of maintaining Excel lists. Stores will get exactly the quantities they need and there will be fewer errors. In addition, this will save the central marketing operations department a lot of time and the stores potential annoyance.